The world’s events start from every single event. All events that happened in the world are started from everyone who know about it and spread to their friends.
So they built Where with a social functionality to help you spread your favorite events to your friends. There are many ways to spread your events. The main reason to make an events success is “How to make it as a buzz”, they provide many ways for promoting your events such as automatically update to your Facebook profile, widgets for you blog or website, send an invitation to your friends by email, activity feed from your friends to see what’s your friends are doing in any events. All you have to do is just type an event or place that you visit and you are ready to go. 
