Entrepreneur Denise Eason, based in Texas, is battling tough times. With the loss of her husband, an ongoing global health crisis, and increasing economic pressures, she’s facing significant challenges. However, her optimism hasn’t waned, and she firmly advocates for the potential of small businesses like hers.
Eason believes small businesses can balance an economy increasingly under the influence of large corporations. In spite of her personal struggles, her determination to achieve better outcomes is solid. Her current circumstances even fuel her resilience, serving as potential advantages in her quest for policy changes.
Still, her entrepreneurial journey has not been without difficulty. Eason’s late husband had shared her dream of establishing a physical store. His untimely death made getting there tougher, but she persists. Despite setbacks and sorrow, she continues to produce exciting culinary creations, bringing happiness to others through her work in the food industry.
Significant pressure in Texas with rising prices from food to healthcare
However, rising commodity prices and financial pressures are leaving their mark. Eason recalls a time when 60 eggs cost $6. They are now priced at $14.78, representing a substantial increase and adding enormous strain to her limited budget. This sudden hike in essential commodity prices has hit her business hard, cutting her daily income in half.
With a looming debt of $81,000, and battling healthcare and educational expenses for her children, Eason’s struggles are mounting. Her meager monthly income barely covers her basic living expenses. The monetary constraints, coupled with no health coverage, push her deeper into financial uncertainty.
Despite these pressures, Eason made her voice heard politically, publicly endorsing ex-President Donald Trump in both the 2016 and 2020 polls. She believed her business thrived during his tenure. As the next primary draws nearer, Eason leans towards supporting Trump again, despite reservations. Above all, the survival and prosperity of her small business remain her primary concern.
