Shure, a renowned audio company, makes a strong entry into the wireless lav mic market with their latest product, the MoveMic. This new addition further emphasizes Shure’s proactive approach to embracing cutting-edge technology and expanding their product line.
Renowned for its user-friendly design and superior audio quality, the MoveMic aims to meet the demands of content creators, professionals, and audio enthusiasts. This state-of-the-art wireless system offers users the freedom to move without the constraints of conventional wired microphones.
With the launch of MoveMic, Shure has ignited a competitive spark. They face around twelve new competitors entering the wireless lav mic market, including non-traditional companies like Anker and DJI. This introductory leap has triggered a ripple of competition, setting the stage for an exciting showdown.
The MoveMic system — great for job interviews and podcasts
While promising for job interviews and podcasts, the MoveMic system must prove its resilience in challenging scenarios like crowded conventions where chances of wireless interference are high.
The MoveMic system is priced at $249 for a single attachable microphone. Customers can purchase a pair for $449 or $499, the latter price includes a receiver. The receiver can also be bought separately for $499.
A potential area of improvement for the MoveMic system lies in the storage for the receiver. Unlike some competitors, the receiver isn’t housed in the charging case. The microphones do have the ability to connect directly with a phone without the receiver. The receiver is essential, however, for non-phone connections.
As of now, in line with industry standards, MoveMic supports only two microphones simultaneously. The incorporation of additional microphone capacity could boost its customer appeal. Despite competitors offering additional features, Shure’s solid reputation solidifies the MoveMic’s standing in the burgeoning wireless lav mic market.
