For ice fishing you not only need proper gear but also some guts. If you have the guts but need some supplies, check out this site.
On the main page of the web site there are many links featuring the stuff they provide. This latter includes: ice fishing tackle and supplies, ice fishing tip-ups and parts, ice shelters and sleds, ice augers, ice fishing rods and reels, ice skimmers, and many more. In addition to the aforementioned items they also provide outdoor clothing to protect you from the cold weather. Other items you will see are summer fishing tackle, trapping supplies, etc. The outdoor clothing includes: polar masks, Eskimo gloves, Polar Alaskan gloves, and Camouflage gloves, among others. At the trapping supplies section you will see haw bakers lures, buckwheat hulls, trapping baskets, Necker fleshing tools, fur comb, trap wax, wire, etc. There are diverse kinds of augers, such as: velocity ice augers, edge ice augers, polar ice augers, jiffy ice augers, etc. 
