Acorn was established in 1976 and they offer a wide selection of outdoor and indoor footwear in 46 states, Washington DC, their online store at Acorn.com, and a variety of other online retailers. The Acorn website states that their shoes bring the “Comfort of Earth” to their customers. Acorn was acquired by totes ISOTONER in 2010 but they currently retain the Acorn brand name. The acquisition has helped Acorn.com bring their products to a much larger audience – making their footwear available around the world.
The Acorn.com website allows shoppers to search by keyword or item number or to browser their latest collection or their women’s, men’s or kid’s catalogs. They also have a Sale section for marked down items from previous collections and out of season footwear. Each item in the catalog features a 360 degree spin-able, zoom-able photo as well as a description of the item, details about the features of the footwear, sizing and warranty information as well as shipping and returns policies. Users of Acorn.com may also share items from the catalog to Facebook or Twitter, add them to a personal wish list, or add them to their shopping cart. Folks can even email their friends about specific items with the message, “I immediately thought of you when I saw this,” “Haven’t you been looking for something like this?” or a customized message of their own.
Shoppers have the option of registering for an account on the Acorn website which gives them added features for the website, including the ability to create wish lists, an address book, personal information storage for future visits to the site, and item and order history. Folks who join the site at Acorn.com are also eligible for special information and offers from Acorn. 
