Wrapbook, a startup payroll and accounting services firm targeted at film and TV productions, has secured $20 million in funding to expand its market share in Hollywood. Founded by Ali Javid and Cameron Woodward in 2018, the company is now valued at $750 million. Wrapbook’s app allows production staff to onboard, pay, and track project payments.
It positions itself as a modern alternative to entrenched rivals like Cast & Crew and Entertainment Partners, which have dominated the marketplace for years. Javid and Woodward argue that not being owned by a private equity firm has allowed Wrapbook to be more efficient, with room for growth, without expecting an extractive financial relationship. The company has grown from three employees at launch to about 280 staffers.
Wrapbook’s Hollywood expansion plans
With the new financing, Wrapbook plans to hire around 400 employees. Four studios have signed up to use Wrapbook’s platform within the past year.
Agencies, including CAA and WME, also use it to track payment progress for their film and TV clients. 1,000 individual companies have now used the company for film and TV payroll and accounting processing. “Wrapbook acts as a force multiplier for finance executives, production accountants, and producers,” said Javid.
Our platform and elevated services model allow these crucial team members to manage complex processes efficiently and contribute more strategically to the production’s success.
Mary D’Onofrio, an investor in Wrapbook, stated, “Wrapbook’s technology fundamentally enhances the capacity and impact of production finance teams.
The new funding round and secondary tender offer for Wrapbook’s staff to sell a portion of their equity in the company underscore the company’s growth and ambitions in the Hollywood payroll and financial services space.
