Pay per click online advertisement has become one of the most common ways to advertise over the internet. Unluckily, fraud in this type advertisement has also become very common.
This type of fraud consists in a person, an automated script, or a computer program, imitates a legitimate user by clicking on an ad. This fraud generates improper clicks and makes you pay for it. In fact, in the year 2004 this frauds cost at least 500 million dollars and this year estimations say that this number will go up to 1.6 billions. To help prevent this, Valid Click was created. Valid Click is a retroactive click fraud detection software that ensures the integrity of the pay per click campaigns by analyzing the marketer’s web server logs. Besides giving all the information about this program, here you will find articles, resources and links to know more about this type of fraud and how to be prevented. 
