Urflan is an evolving experiment designed to discover how popular websites are in the blogosphere, all in real time. It does this by cultivating the content of millions of RSS feeds and parsing billions of pieces of information to make a transparent ranking based on the numbers.
The system parses the millions of blog posts that are generated each day, counting every mention of every website it comes across. The system filters out spam, broken links, and other material in order to figure out how many times a particular website was mentioned today.
This is referenced against every other website and determines where a website ranks among the rest. Every website ranked displays exactly where and when a mention of it was found so that the ranking is 100% transparent.
The site allows webmasters to see exactly who is mentioning their site, when and where. It uses this information to rank them in popularity. It also assists webmasters to discover if someone is reposting their content without their permission.
