Virtual Ticket is the perfect tool for any band that wants more publicity, free of charge. The basic idea behind online fan management service UltraStar’s newest product, the Virtual Ticket player, is that the fan is the principal driving force behind the success of a musical group.
If the fan could have access to exclusive media content (tour footage, unreleased songs, etc) then hypothetically this same fan would spread word of both the band and the site. For this reason, UltraStar has produced the Virtual Ticket player, which bands can add on to their websites to promote themselves. The player is funded through concert-ticket purchases, which allow every fan free access to the content produced by Virtual Ticket. This self-funding mechanism yields a trio of benefactors; UltraStar, the fans, and the band. Whereas the former two benefit promotionally, the latter benefits economically through increased ticket and album sales.
UltraStar.com In Their Own Words
“Virtual Ticket provides the ultimate insider experience for fans while generating significant revenue at absolutely no cost to the artist”.
Virtual Ticket is your UltraStar-managed on-line tour companion, offering added value to every ticket purchased to your tour – and creating a stronger relationship between you and your fans. With Virtual Ticket, fans are able to intimately experience the tour through various content channels, including streaming video, written and taped accounts from band and crew members, photographs, set-lists and more, while generating significant revenue and creating exciting opportunities for your business”.
Why UltraStar.com It Might Be A Killer
Virtual Ticket could produce a significant increase in revenue for bands worldwide, increasingly the popularity of the site and the fanbase of the band. It’s free-of-charge service is easily accessible and can be added onto any website.
Some Questions About UltraStar.com
It’s not clear whether the “content” is produced by Virtual Ticket or by the band. Who will be in charge of what material the fans can access via the player? The site should be more specific about the abilities of the player and what exactly can be broadcasted through it and by whom. 
