TwitterBrite is a new desktop client for Twitter. It is primarily aimed at businesses of small to medium size that want to have a more realized presence on the Twitterverse.
Using it, operations like posting RSS feeds to a Twitter stream as well as the overall management of followers become something simpler. Activities like unfollowing non-receptive twittereres and finding new, eager people to befriend are taken care of right away. In this way, finding new brand ambassadors becomes all the more fruitful – you know you are getting keen people from the start.
Also, something that is vital for any brand manager such as being able to switch from one account to the other is actively supported – TwitterBrite will let you manage multiple accounts at once.
There are two different versions of TwitterBrite currently available: the “free” version, and the “pro” version. Both have the same set of features, but the free one comes with advertising that disappears the moment that you go for the paid incarnation of Twitter Brite. Currently, this “Pro” version retails for £25.
Twitterbrite.com In Their Own Words
“Designed to help small and medium size companies manage their Twitter presence efficiently, TwitterBrite runs on the desktop not in the “cloud” so you keep in total control of your data. Unlike some other Twitter application TwitterBrite uses oAuth, a security system designed by Twitter’s engineers to allow you to login into Twitter without you having to give away your username and password.”
Why Twitterbrite.com It Might Be A Killer
It will let you tweet in a way that is more focused, and ultimately more purposeful.
Some Questions About Twitterbrite.com
In which sense is it better than other clients like TweetDeck? 
