Tobi.com is really so much more than an eCommerce site selling clothes and accessories for women: it’s also a very nicely designed site with loads of nice functionalities designed to help customers buy not only an item they feel comfortable with, but also browse galleries of styles and looks, read articles and a blog about fashion trends, or even get a stylist to chat with them to get some personalized advise, plus customers can build a fully customized profile where to store not just their favorites, but to use as a sort of fashion portfolio where to keep track of looks they like, bookmark the brands and outfits they like the best, or share them with friends and store buddies.
I was thrilled to find that the site can be searched by brands and looks, or that you can visit the ‘eco tobi’ section to find eco-friendly outfits, like natural fabrics, dyes which are nice to the environment, or beauty products made of organic ingredients. Tobi also carries a section on men’s fashion, though not as large as the women area is. 
