TheBump.com is a site for finding expert advice and information on all things pregnancy.
Articles cover standard topics like nutrition and product reviews, but parents-to-be can also find out how to plan a “babymoon” or throw an eco-friendly baby shower, see the latest maternity fashions, download a “Trimester To-Do List,” or browse the bookstore. Along with special features, TheBump offers experts in the following eight areas: Nursery Design, Fitness, Pregnancy Planning, Baby Gear, Beauty, Nutrition, Pregnancy & Childbirth, and MommyDocs. TheBump started as and remains a local magazine and maternity guide published for 11 U.S. cities, distributed mostly in OB/GYN offices or at specialty retailers. TheBump was recently purchased by the popular wedding website TheKnot.com. Users in the 11 cities where the magazine is published can also access local information on TheBump’s website. Registration is not required to read articles or browse the bookstore, but members gain access to exclusive discounts, offers, and events.
TheBump.com In Their Own Words
“Excited about your pregnancy, but overwhelmed by all the choices? … Our panel of nationally recognized experts provides the latest tips on pregnancy planning, nutrition, nursery design – you name it. And to bring it all home, our local guides and web sites give you the tools and resources you need to make the best possible choices in your area – all at your fingertips.”
Why TheBump.com It Might Be A Killer
Now that the site’s been bought by TheKnot, the latter may be able to siphon its users over to TheBump.com after they get married and start thinking about starting families. With both print and online outlets, TheBump has multiple means of gaining readers or attracting advertisers. This site will also be appealing to advertisers because it targets such a niche market and first-time parents are likely big consumers.
Some Questions About TheBump.com
Some major cities like Boston, Washington D.C., Philadelphia, and Miami are not featured on this site. Will users outside the 11 featured cities be discouraged when they do not find local information? Are there already too many other competitors – both online and in print – covering maternity topics? 
