Spotify plans new ‘Music Pro’ subscription

Spotify plans new 'Music Pro' subscription
Spotify plans new 'Music Pro' subscription

Spotify is considering launching a new premium subscription tier called “Music Pro,” which would cost an additional $5.99 monthly on top of the existing Premium subscription. This new tier would offer users various perks and features, including early access to concert tickets and an AI-powered remix tool. The company has been working on securing streaming rights and finalizing the details of the new offering.

Spotify CEO Daniel Ek hinted at developing a pricier subscription tier last year, mentioning the company’s efforts to tailor premium experiences for its users. The “Music Pro” rollout is planned for this year, although the exact launch date and final cost are still under discussion. The pricing will vary across different regions, with reduced rates expected for less-developed markets.

Early access to concert tickets is expected to be one of the major attractions of the “Music Pro” tier, responding to the growing interest in live music events.

Spotify considers premium ‘Music Pro’ tier

Spotify has previously experimented with selling concert tickets and is reportedly testing various models to integrate this feature into its new service.

Recent statistics emphasize the importance of superfans in the music industry. According to a 2024 report by Luminate, superfans form a significant portion of the market, with notable spending on live events and physical music purchases. The new “Music Pro” tier represents Spotify’s effort to innovate and provide segmented, premium experiences for its most dedicated users.

This move is part of the company’s ongoing efforts to diversify its revenue streams and enhance user experience. Spotify has not officially announced the launch of this new subscription plan. The company is still in the process of securing rights from major music companies and finalizing the details of the offering.

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