Do you want to become a professional ticket broker and know how to resell concert tickets? Since the pandemic, reselling tickets has become a lucrative business, considering the rise of interest in live events. However, success in this endeavor requires careful consideration and strategic planning.
What aspects should you focus on to maximize your profit? We provide you with all the insights in two parts: How to find events to buy tickets for and how to resell concert tickets you already have in your inventory.
Key Questions
Before learning how to maximize your profit, sellers must know the answers to the following questions:
What Are Resale Concert Tickets?
Resale concert tickets are acquired from an original seller and subsequently sold by individuals or brokers. These tickets establish an alternate market for fans who might have missed the initial sale or are searching for specific seating options.
Is it Legal to Resell Concert Tickets?
Yes, in most jurisdictions, it is legal to resell concert tickets. However, knowing the specific laws or regulations in your area is essential. Some venues or artists may have restrictions, so always check the terms and conditions.
In some states, ticket scalping is illegal, and a specific license is needed—for example, New York, Alabama, Georgia, New Jersey, Pennsylvania, Illinois, and Massachusetts. Read the article below to learn more.
Which State is the Easiest to Become a Ticket Broker?
Finding High Demand Concerts
Your next question about the ticket-selling business will be, “How do I find resale tickets?” One crucial aspect of reselling concert tickets is identifying high-demand events. Keep an eye on trending artists, popular tours, and events with limited seating. Focusing on these in-demand tickets increases your chances of a quick and profitable resale.
How to Identify Popular Artists
It’s important to find artists that have long-term popularity. Songs trending on TikTok may come and go, but dedicated fans are likely to stay.
- Keep up with social media trends on X (Twitter) or TikTok, to find trending artists.
- Use trend-identifying websites like Google Trends.
- You can also use song streams to gauge the artist’s popularity.
- Research past tour popularity, such as the concert revenue.
- Use websites like Ticket Flipping to find trending or popular events.
How to Stay Updated with High-demand Events
It is important to stay informed about information such as tour or concert announcements, when tickets go on sale, and where to register for a ticket presale to maximize your profit.
- Subscribe to mailing lists of famous artists.
- Follow companies like LiveNation that have many contracts with famous artists. Monitor their news to stay on the lookout for tour or concert announcements.
- Monitor festival headliners. Sometimes, famous artists are announced to perform with little warning.
Once you have secured the concert tickets, the next step is deciding how to sell your ticket.
How to Sell Concert Tickets
First and foremost, you must choose a ticket resale site. So, what’s the best ticket resale site? In this section, we outline the fees and features of some of the top resale sites you may want to consider.
What are the Best Sites to Resell Concert Tickets
Resale sites such as Ticketmaster, StubHub, and SeatGeek are veterans in the ticket resale industry and sellers with a well-established market. In return, these platforms take a percentage of the listed ticket price when tickets are sold.
The fees charged by resale sites ultimately determine your overall profit margin. It is important to remember that a more established platform will naturally lead to higher fees. Understanding each platform’s fee structure will help you decide where to list your tickets.
| Resale Website | Average Sellers Fee | Estimated Seller’s Profit for a $100 Ticket |
| SeatGeek | 10% | $90 |
| TickPick | 15% | $85 |
| TicketX | No fees | $100 |
| Ticketmaster | 10-15% | $85-$90 |
| StubHub | 15% | $85 |
Suppose you are interested in selling your concert tickets via apps rather than sites and are wondering what is the best app to sell concert tickets. In that case, some recommendations are to check if secondary markets such as SeatGeek, Stubhub, TickPick, TicketX, and Ticketmaster have an app. Your preferences in your ticket-selling business will determine the best app.
Each platform has a different selling process, so it is important to review each website’s selling page carefully. On TicketX, you can sell your tickets with no commission fees and keep 100% of your earnings.
Set on selling tickets on Ticketmaster or StubHub? Guides on how to resell tickets on Ticketmaster and how to resell tickets on StubHub are provided here for your information.
- When is the Best Time to List Tickets?
Timing is critical when reselling tickets. Research (1, 2) shows that the best time to list concert tickets is typically a few weeks before the event when demand is high but supply remains limited. Use this opportunity to attract buyers and optimize your profits.
How to Set the Right Price?
The right price is crucial for successfully reselling your tickets. Consider the ticket’s value, event demand, and overall market conditions. A competitive yet cost-effective price will attract buyers while ensuring you get a fair price.
One way to find the best price range is to use tools like seatdata.io, which aggregates past ticket prices for artists. This user-friendly network allows sellers to reach a wide audience and provides buyers with a trusted source for purchasing tickets. You can then consider using TicketX to maximize your ticket resale potential because there are no commissions or listing fees.
To sell tickets successfully, you need a well-thought-out strategy. The deciding factors are demand, fees, timing, and price. If you pay attention to every detail, you can profit most as a ticket broker and build trust among fans of concerts, musicals, and other event tickets.
Whether you’re a buyer or a seller, remember to learn the best practices for ticket reselling for the most ideal and profitable experience!
