As you can tell by glancing at the domain itself, this startup is a British one. It renders a service which is very interesting, as it connects retailers with these courier companies that take care of same-day deliveries.
That is, Shutl names a carrier for each delivery by measuring the price and the past performance in order to arrive at the best option for each specific order.
The basic premise is that shoppers themselves will be able to receive what they have purchased online within a 90-minute timeframe. Alternatively, there is a one hour delivery window they can go for every day of the week, at all times of day.
Shutl has just launched, and the service is being tested in London first. Nationwide support is bound to come some time down the line if all goes well. And I just wonder, will we see something like it for the United States anytime soon? It is clear that a single service could not cover the country from coast to coast, so that maybe regional alternatives will start cropping up one by one.
Shutl.co.uk In Their Own Words
“We’re here to take the pain out of delivery and make instant gratification a reality for shoppers!
Shutl is a technology platform that connects retailers with local same-day courier companies. The platform aggregates capacity across these carriers into a web service which, in turn, links into retailers’ e-commerce platforms.
Shutl picks the best carrier for each delivery, weighing up a combination of price and past performance to ensure the optimum service every time.”
Why Shutl.co.uk It Might Be A Killer
The concept is an interesting one. It will obviously take some time for the database to be reliable, but when that happens retailers and customers alike will have a trustworthy resource to maximize any shopping experience.
Some Questions About Shutl.co.uk
When is the service expanding itself? In which other regions will it be featured first? 
