ShopDeck, a D2C enabling startup, has secured $8 million in a Series B funding round. The round was led by Bessemer Venture Partners, with participation from existing investors Elevation Capital, Venture Highway, and Chiratae Ventures. The Bengaluru-based company plans to use the funds to enhance its software services and invest in AI capabilities.
ShopDeck aims to provide a comprehensive suite of tools to help D2C brands achieve profitability. Founded by Rishabh Verma and Harmin Shah, ShopDeck started as a different initiative called WMall in 2018. WMall was a value-first social commerce platform that shut down in February 2022 due to unsustainable operations.
The company then pivoted to ShopDeck in July 2022, focusing on enabling D2C sellers. “While everyone competes to have the best storefront software, merchants care most about profitability.
shopDeck secures new growth funding
That’s why we focus on optimizing their bottom line, across every aspect of the stack, no matter what. This is our core value proposition,” said Verma. ShopDeck offers services such as website customization, catalogue management, and data-driven marketing solutions.
The startup claims to have partnered with over 1,000 brands across various categories, driving $150 million in annual sales for its clients. Approximately 70% of ShopDeck’s sellers and 80% of its buyers come from Tier II and III cities. The company charges a 3% fee on transactions, along with applicable taxes, for its services.
“We primarily operate in categories which are long tail in nature like fashion, footwear, and home decor—categories where assortment plays a bigger role in making a purchase decision,” explained Shah. The newly acquired funds will be utilized to improve ShopDeck’s AI-driven technology, expand into Tier II and III cities, and enhance hiring efforts. The startup’s goal is to help first-time sellers establish a profitable online presence in the competitive e-commerce sector.
