Samsung has unveiled its latest innovations at CES 2025, showcasing startups pioneering AI, IoT, digital health, and robotics. The company is highlighting 15 innovative projects at the Venetian Expo’s Eureka Park in Las Vegas. Since 2012, Samsung has incubated over 900 projects and startups through its C-Lab program.
This year’s showcase includes 12 startups from the program, two from an internal venture program for employees, and one spin-off that began within Samsung. The 12 startups cover various fields, including an XR solution using Vision-AI and Visual Localization for precise digital space creation, an online shopping service with automated 3D interior design technology, and a next-generation AI inference optimization engine. Other notable projects include an AI-based sound technology that understands any sound like a human, a revolutionary AI-driven energy data analytic platform with chatbot integration, and an enterprise AI video production solution for large-scale video generation, editing, and distribution.
In the digital health sector, startups are presenting an AI-based aerobic exercise coaching solution using data from wearable devices, a digital ophthalmoscope made from upcycled smartphones paired with a teleophthalmology system, and a VR-based neuro-biofeedback motion chair and mobile digital therapeutics. Samsung’s internal venture program is showcasing GreenFollow, a Galaxy-enabled autonomous driving solution for electric golf trolleys, and Modulero, a modular platform for robotics development.
Samsung debuts Vision AI technology
The Consumer Technology Association (CTA) announced the CES 2025 Innovation Awards winners in November 2024, with startups receiving one Best of Innovation Award and 11 Innovation Award Honorees. Samsung also unveiled Samsung Vision AI at the CES 2025 First Look event, introducing personalized, AI-powered screens designed to enhance everyday living. This technology adapts to surroundings and user preferences, delivering features like instantaneous information retrieval with Click to Search and real-time subtitle translations via Live Translate.
Samsung Vision AI integrates with the SmartThings ecosystem, turning screens into central hubs for smarter living. Features such as Home Insights offer real-time updates about the household environment, while Pet and Family Care monitor loved ones’ activities. The company’s collaboration with tech giants like Microsoft and Google expands the capabilities of Vision AI.
The integration of Microsoft Copilot into Smart TVs and Smart Monitors enables a broad range of personalized content recommendations and services. LG and Samsung have both announced that some of their 2025 smart TVs will include access to Copilot AI assistant. LG is rebranding its remote to “AI Remote,” promising consumers advanced large language model capabilities, while Samsung is demonstrating its AI Vision features, including AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro.
