In commerce, small businesses often struggle to connect with customers amidst the noise of traditional lead generation methods. Today, we’re thrilled to spotlight a startup that’s reshaping the landscape for local businesses and shoppers alike. Salesium isn’t just a platform; it’s a beacon of hope for small businesses seeking to thrive in the digital age. Let’s explore their journey.
About Salesium:
Company Overview:
- Name: Salesium
- Year Founded: 2021
- Type of Company: B2C Marketplace
- HQ Location: Albany, NY
- Founders:
- H Gregory Gershman – CEO
- Jace Greenman – COO
- Richard Welty – CTO
- One-liner: Shop local your way.
Progress and Current Status:
Salesium has made significant strides since its inception, releasing a free version of its platform and onboarding its initial cohort of 150 sellers. A groundbreaking partnership with Rotary further underscores Salesium’s commitment to empowering small businesses. Currently, the startup is focused on expanding its user base by signing up small businesses and organizations, laying the foundation for a revolution in local commerce.
Their Journey:
The genesis of Salesium stems from a deeply personal experience for CEO H Gregory Gershman. After witnessing a client’s business struggle and ultimately facing the heart-wrenching task of laying off employees, Gregory realized the dire need for a solution to help small businesses thrive. Drawing from his 30 years of experience in sales, business ownership, and consultancy, he embarked on a mission to level the playing field for local businesses. Salesium emerged as the culmination of this journey—a platform dedicated to connecting businesses with customers in a meaningful, sustainable way.
Who They Look Up To:
Salesium finds inspiration in DuckDuckGo, a trailblazing company committed to customer privacy and data respect. DuckDuckGo’s approach to marketing, focusing on delivering tailored messaging to engaged shoppers, resonates deeply with Salesium’s mission. By prioritizing user preferences and reducing spam, DuckDuckGo has set a precedent for ethical marketing practices, inspiring Salesium to follow suit in the realm of local commerce.
Looking Forward:
In four years, Salesium envisions becoming the go-to destination for shoppers seeking local businesses across the United States. With a staggering 18.8 million solo, micro, and small businesses in the USA, Salesium aims to empower each one to break free from the cycle of cold lead purchasing and spam calls. By providing a platform where businesses can thrive and shoppers can discover local gems, Salesium seeks to foster vibrant communities and sustainable economic growth nationwide.
Conclusion:
Salesium isn’t just revolutionizing local commerce; it’s reigniting the spirit of entrepreneurship and community. With a dedicated team and a vision for a brighter future, Salesium is poised to transform the way we shop, support, and connect with local businesses.
