Continuous construction work on Sacramento’s Broadway Street is adversely affecting local businesses, with reduced customer footfall and operational disruptions. Furthermore, ongoing detours and noise pollution have led to a significant decrease in revenue.
Shop owners and restaurant operators express concerns over the extended timeline of construction, uncertain about the future of their businesses. They’re calling upon local authorities for a plan to mitigate the impact. The cumulative effects of noise, dust, and traffic changes have created a challenging business environment.
The construction is part of an initiative to improve safety for cyclists and pedestrians, redesigning the roadway in a two-mile stretch from 3rd to 29th streets. The city hopes to enhance the streetscape, making it more accessible and enjoyable. Features include distinct bike lanes, pedestrian crossings, and improved signage and lighting.
To limit daytime disturbance, construction is conducted from 8 p.m. to 6 a.m. Despite this resulting in night noise pollution, the city has introduced measures such as using quieter equipment, installing sound barriers, and scheduling louder tasks for early evening. Yet, residents near the construction site are still advised to use earplugs or white noise machines for a more peaceful sleep.
Despite the inconveniences, business owners remain optimistic that these short-term disruptions will not lead to long-term damage.
Sacramento businesses cope with Broadway construction
They anticipate that safer streets will increase foot traffic, thus potentially attracting new customers. For instance, Rod Goodale, owner of Sacramento Ink, believes his shop could see more customers due to safer walkways.
With customer parking difficulties and extended traffic times due to construction, businesses develop innovative ways to retain customers. Miso Japanese Cuisine plans to introduce sake bombs and karaoke nights, while The Vegan Deli is launching a food delivery program. Similarly, Sweet Mama’s Bakery and Coffee Shop are extending their hours to accommodate those stuck in traffic, while Pages and More bookstore organizes weekly events to engage literary clients.
In spite of the disruptions, the Broadway Complete Streets project will likely draw more customers upon completion by introducing safety features, such as distinct bike lanes and crosswalks. The project is due for completion on June 3, with authorities warning residents to prepare for potential construction noise and vibrations. Despite temporary disruptions, the long-term benefits are expected to attract more customers and foster a safer, more prosperous community.
