Ripple is hoping to help provide a big change for the better of the world through the numbers of internet users and the money to be made from connecting that with advertising. Each time a user clicks on one of their site buttons, one of their sponsored advertisers comes up, donating a few cents per click.
They also have a Google search bar, and each time a user searches from it, a few more cents are donated to ripple´s various charities. With many people clicking and searching, those cents quickly add up to a sizeable sum of money. 100% of the money made will be donated to various charities, helping to fight world hunger, provide an education, give access to clean water, and provide microloans to those suffering from poverty.
Ripple.org In Their Own Words
“ripple exists to harness the power of the internet advertising in the true spirit of the internet – providing a tool for people to help others. We are leveraging the market for internet advertising to generate revenue to help people rather than our pockets.”
Why Ripple.org It Might Be A Killer
It´s a simple platform that anyone can contribute to just by clicking a button or searching Google in a way they do already. If they get the word out and get enough people embedding their click buttons on their sites and downloading their Google search bar, they could quickly start building up the money to help many people suffering from poverty.
Some Questions About Ripple.org
How are they planning on getting the word out about their site so that a lot of people are using it to make a difference? When will they have other advertisements going on, since right now, it appears that there´s only one? 
