A startup company that comes from Russia (more precisely from Moscow), POIdo has developed a new advertising platform that takes into account the location and behavior of users in order to serve advertisements that have a much bigger degree of relevancy.
One of the defining features of this marketplace is that it is a competitive one.
That is, locations have a set number of ad slots. Advertisers have to compete for these, and the price of advertising is determined by the market.
POIdo delivers its ads whenever mobile users move near certain virtual billboards that have been preset, and also when they look for specific addresses that happen to be nearby. These virtual billboards can be located just anywhere – businesses are the obvious placement for these, but they are not the only spot they can be located at.
Moreover, POIdo can be used for the delivery of specials and coupons. That is, once users are close to any venue or business they will receive the pertinent information on their mobiles. And the fact that the marketplace is somehow exclusive (remember, advertisers compete for a slot) goes into ensuring that they won’t get indiscriminately bombarded by messages as they are just walking down the street.
POIdo.com In Their Own Words
“POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted using users’ precise location, context and behavior in applications on mobile phones and internet sites.”
Why POIdo.com It Might Be A Killer
A platform like this one ensures a virtually flawless degree or relevancy when it comes to the ads that are served.
Some Questions About POIdo.com
How many slots are usually available for each location? 
