Ooyala is a company that is launching a new video management platform. Ooyala is a South Asian word for “cradle” which the founders though was an appropriate name for the company that is cradling technology.
BackLot is the future for content owners giving them the ability to upload hundreds of hours of video which can be spread to any site on the web. The video quality is amazing and the site gives content owners tools to see what type of people are viewing their site. BackLot allows you to deliver high quality videos and gives you the opportunity to track and analyze viewing patterns and revenue. BackLot supports almost all video formats; MP4, AVI, VOB, and more. You can also access your video collection on and offline. There are no video limitations on file size or video length. There are two options for uploading videos, the drag and drop option and the Upload tab. The drag and drop potion is easiest, just move bulk files or individual files onto BackLot. Find you videos quickly by using the search option. The authorized domain feature allows you to restrict where your website is shown. If you click the all domains option your video can be played on all the sites on the web. If you choose the specified option you can authorize which sites your video can be displayed on. There is video reporting data that shows how many displays and plays your video has had. BackLot also features special options for advertisers. Viewers using BackLot can slow down a video clip and get information on an actor or product. This is a great way for advertisers to reach consumers and customers without annoying them. If You are a content owner or advertiser, keep a look out for BackLot because it will be the next big thing on the internet.
Ooyala.com In Their Own Words
“Video transports – it educates and it breathes life into dreams.
In early ’07, my brother, Belsasar — my college buddy, Sean — and I were working at Google, and bemoaning the lack of quality video available on the Web. We pinpointed the problems with the current delivery modes, replete with annoying advertising, and we came up with an idea. That idea – that remedy – became Ooyala. Ooyala is a technology company that delivers the best video experience for all, be they content owners, advertisers or viewers.
At Ooyala, we developed a platform that gives content owners control — marketers accountable video advertising — and viewers high quality interactive video with non-intrusive advertising. This platform is built on Ooyala’s patent-pending delivery system, one that is able to deliver up to HD-quality video over the Web at a fraction of the cost. Our ad system uses elements of computer vision and machine learning to deliver a targeted advertising experience.
The company is based in the heart of the Silicon Valley, but we have a sales presence in both Hollywood and New York City. If you’re interested in joining our team, drop us a line at [email protected].
See you at the movies,
Bismarck – co-founder”
Why Ooyala.com It Might Be A Killer
Ooyala.com has an attractive sleek interface. The site is easy to navigate and contains a great deal of useful information. There is a demo video that teaches you how to upload videos. Video demos are the best way to give clear instructions to visitors and users. The FAQ sections feature many screen shots which is helpful. BackLot is the future for online advertising because it is not intrusive. If a customer is interested in a product they make the effort, all the advertiser has to do is provide the information.
Some Questions About Ooyala.com
Ooyala.com should have a video example of how the advertising feature works. With an example advertisers will be more inclined to get involved. A testimonial section is also a great feature that will get people excited about the platform. 
