Just as consumers all over the world transformed the functionality of their television through TiVo and their music with the iPod, Ooma will change the way users currently. This Ooma System, which’s functionalities havn’t been totally disclosed yet, is a promising Killer (Odds are 2:1), and consists basically in making long-distance calls from existing phones, via a peer-to-peer solution.
It is a system that includes the hardware and the software. An ooma system in your home includes the ooma Hub™ connected to your broadband connection and your primary phone, and an ooma Scout™ for each additional active phone extension you use in your house. Some of the features that have been disclosed so far (all this ooma stuff is public since July, 19th), are an instant second line, a broadband answering machine, a unique Ooma dial tone for each user, and the ooma Lounge, which provides consumers with the ability to manage their voice mail and call settings online
Right now, they are in the invitation only private BETA – by the way, the software to use this Ooma System is called White Rabbit – but you can sign up to “be the first to purchase ooma”, and you will get a notification once it is publicly released. Thought even the names of the system and software are cool? Here’s the answer to that: may I introduce the creative director from ooma to you, Mr. Ashton Kutcher.
Ooma.com In Their Own Words
“How exactly does someone (or several someones) decide that it’s time to revolutionize an industry that hasn’t innovated in 100 years? Well, for starters, it helps when the visionaries joining forces come from companies like Apple, TiVo, Cisco, Intel, Yahoo! and Napster. The very fact that there isn’t a phone company mogul in our mix proves we’re approaching telecommunications in an entirely new way.
It also helps that, like the rest of the world, our founders hoped that VoIP would be “the next big thing.” So when no one seemed to be doing more than just putting voice over broadband, we were left scratching our heads. Why just change the delivery method? Why not change the whole game?
So that’s what we set out to do. We listed everything that’s wrong with phone service today – it’s pricey, limited, and inflexible – and made it our mission to create a better customer phoning experience. One that lets everyone have certain inalienable rights. Like the right to talk with abandon without watching “minutes.” To never be thrown off the phone because someone else needs it. And the right to screen calls and manage voicemails in cool new ways with the touch of a button.
Our CEO and founder, Andrew Frame, says it best: “I believe customers should have a better phone experience, one that combines convenience, innovation and cost savings. Just as consumers transformed the functionality of their television through TiVo and their music with the iPod, they can reinvent the way they use their home phone with an ooma system.”
This is the promise of ooma. 131 years after Alexander Graham Bell’s patent that gave birth to the telephone dial tone, ooma is filing patents to let customers “own” that dial tone – forever changing the way they think about home telephone service.”
Why Ooma.com It Might Be A Killer
Needless to say, if it does a fraction of what it promises (being to phone communications what TiVo was to Television, or iPod was to Music) then we’re facing a total killer. The people who are behind this, Cisco’s Andrew Frame, Apple’s Toby Farrand, Yahoo!’s Sarah Ross, and Ashton Kutcher himself as a creative director, make this new startup (on the works since 2005), at least a VERY promising one. Although the details haven’t been disclosed yet, it sounds like a very revolutionary and cool system, that is cheaper than landlines (that’s what they promise), and will be useful for all 380 million Americans out there.
Some Questions About Ooma.com
How long will it take for these guys to capture the market? What will be the reaction of traditional Telephony Companies? When will Google buy them off (as they did with kind of similar system GrandCentral)? Will Google be able to? 
