oMoby is one of these services that highlight how useful a smartphone can truly be. In principle, by installing the provided app you will be able of photographing anything with your iPhone, and upon doing so a search will be carried out.
The results of the search will include product information such as price and reviews, not to mention links for actually buying the product.
The way this works dispenses with the (until now) traditional practice of having to scan a barcode just in order to retrieve a product’s information. In technical parlance, what oMoby does is to execute a search process which is powered by a visual intelligence engine that relies on image labeling.
The correct way to take the photo is thankfully explained on a YouTube tutorial, and you basically must try and get the product to fill the screen. The ideal products to photograph and have searched, then, include items like books, CDs and DVDs if only because you can manipulate them in order to get a perfect photo. Still, every single product should be searchable in due time, and the fact that an API is available to those who ask for it can but accelerate the development of this technology.
oMoby.com In Their Own Words
“Use your iPhone’s camera to search the web for products and information with a single click. Forget typing – searching just got simple. oMoby visual search works best with books, CDs and DVDs, but oMoby will return a result for any product search. Just take a clear photo of a single product and prepare to be amazed at the information you can find.”
Why oMoby.com It Might Be A Killer
It makes shopping something more enjoyable and fruitful – you can learn about recommended retail prices on the spot.
Some Questions About oMoby.com
When will this technology be applicable to products of every type? 
