In the complex world of global trade, managing foreign currency operations has long been a challenge, especially for small and medium-sized businesses (SMBs). Enter Okoora, a groundbreaking B2B fintech startup founded in 2021 by Benjamin Avraham. Okoora is on a mission to democratize access to advanced currency management tools, leveling the playing field for businesses of all sizes with its affordable SaaS solution.
Transforming Currency Management for SMBs
Before Okoora, SMBs faced significant hurdles in managing foreign currency risks, often without the resources available to larger enterprises. Okoora’s innovative platform and suite of Banking as a Service (BaaS) APIs now offer a solution, enabling businesses to streamline cross-border financial processes and reduce currency risk efficiently.
Company Overview
- Name of Startup: okoora
- Year Founded: 2021
- Type of Company: B2B fintech
- HQ Location: Tel Aviv
- Startup Founders: Benjamin Avraham, CEO
- One-Liner: Okoora’s advanced solutions streamline cross-border financial processes and reduce currency risk for organizations of all sizes.
A Rapid Ascent
In less than three years, Okoora has achieved remarkable milestones, amassing over 13,000 registered users for its ABCM platform in its home market. With expansion into Europe beginning with Poland, and its API suite already embraced by major enterprise clients, Okoora’s trajectory points toward significant global impact.
Vision for the Future
Okoora is not just scaling a business; it’s on a mission to become a global brand name in cross-border trade. With plans to serve millions directly through its platform or indirectly via its APIs, Okoora is driven by customer obsession and a commitment to simplifying currency operations for the end-user.
An Inspirational Origin
The inspiration for Okoora stemmed from Benjamin Avraham’s own harrowing experience with foreign currency exchange losses in his previous company, Ofakim. This ordeal highlighted the need for a more straightforward, efficient way to manage foreign currency operations, sparking the idea for Okoora.
Admiration for Salesforce
Okoora draws inspiration from Salesforce, admiring its pioneering role in the SaaS revolution and its unwavering focus on customer needs. Like Salesforce, Okoora aims to bring disruptive energy and a sharp focus on customer desires to the currency management space.
Okoora stands at the forefront of financial innovation, offering a beacon of hope for SMBs navigating the complexities of global trade. Through its SaaS platform and APIs, Okoora is not just facilitating transactions but fostering a more inclusive and equitable financial ecosystem for businesses worldwide.
