Mobile marketing is something that has yet to reach a point in which content is delivered to consumers without actually getting on their nerves. There is nothing more infuriating than to be waiting for a pivotal SMS only to receive one that offers you a vacuum cleaner for half the price.
There is really no easy way out of this dilemma – SMS marketing will always invade the space of the user. But someone has been intelligent enough to approach it all from the opposite angle, and come up with this startup.
O-CODES is a marketing platform that lets consumers request more information about any product that they have become interested in. It is them who send a SMS asking for the information. The SMS they send will include a code that you have had printed offline. Customers will then receive all the information on their mobiles.
These codes are (obviously enough) the O-CODES after which the site is named. As you can see for yourself, we are talking about a shift in the way products are marketed. Only time will tell if it is a more fruitful way to market anything. But we will all agree already that it is less intrusive than other ways of mobile marketing. That surely is a good start.
OCodes.com In Their Own Words
“O-CODES are simple codes that publishers and advertisers can use to engage customers with their content, using text messages.”
Why OCodes.com It Might Be A Killer
It is a great marketing tool because it respects the spaces of consumers, and lets them get the information that they want by asking for it themselves.
Some Questions About OCodes.com
How successful can this turn out to be? 
