Nvidia has unveiled its next-generation graphics cards, the GeForce RTX 50-series, at CES 2025. The lineup includes four new GPUs: the RTX 5090, 5080, 5070, and 5070 Ti. The flagship RTX 5090 is priced at $2,000 and boasts twice the power of the RTX 4090.
Join us for a CES Day 1 Afterparty and witness how GeForce RTX GPUs and NVIDIA Studio bring OMNIA Nightclub to life with RTX-powered visuals! ?
? Date: Tuesday, January 7th with Steve Aoki
? Location: OMNIA Nightclub, Las Vegas
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However, it requires a 1,000-watt power supply, a significant increase from the 450W needed for the RTX 4090.
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— NVIDIA Studio (@NVIDIAStudio) January 7, 2025
Despite its power demands, the RTX 5090 features a more compact design, allowing it to fit into smaller PC builds. The RTX 5080, priced at $1,000, is claimed to be twice as fast as the RTX 4080.
I can't believe how small the RTX 5090 is. The Founders Edition is a 2-slot card https://t.co/tziCRiGkP3 pic.twitter.com/ELml8vM0Or
— Tom Warren (@tomwarren) January 7, 2025
The budget-friendly RTX 5070, at $550, offers performance comparable to the RTX 4090 at nearly a third of the price. The RTX 5070 Ti sits between the 5070 and 5080 in terms of price ($750) and performance. The new 50-series cards utilize Nvidia’s latest machine learning technology, including RTX Neural Shaders and DLSS 4 upscaling.
it's really neat that DLSS 4 is going to improve DLSS for all RTX GPUs, not just the RTX 50-series. The Frame Generation model is even getting better performance and less VRAM usage on RTX 40-series and RTX 50-series cards https://t.co/hfvs1gqwTH pic.twitter.com/8cNwvxmeNM
— Tom Warren (@tomwarren) January 7, 2025
DLSS 4 allows for upscaling lower-resolution gameplay to 1440p or 4K resolutions and includes Multi Frame Generation, which can generate up to three additional frames for every rendered frame.
Nvidia unveils the RTX 50-series
While the 50-series GPUs’ raw processing power may be lower than their predecessors, the use of AI technology enables smaller and more affordable GPUs without compromising performance.
The RTX 5090 and RTX 5080 will launch on January 30, while the 5070 and 5070 Ti will arrive in February. Preorders are not yet live, but listings are available at Best Buy, with notifications for purchase availability. Nvidia CEO Jensen Huang provided further details on DLSS 4 and neural rendering techniques.
DLSS 4 aims to “predict the future” rather than “interpolating the past,” generating new frames based on previously rendered frames, motion vectors, and other data. This approach aims to improve the gaming experience, but questions remain about the latency penalty across different RTX 50-series GPUs. Nvidia also demonstrated “RTX Neural Materials,” which significantly reduce memory usage for materials.
However, these neural materials require specific implementation by content creators and are only supported by the new Blackwell architecture. As the graphics card market continues to evolve, Nvidia’s RTX 50-series introduces new possibilities and challenges for gamers and developers alike. The practical benefits of these advancements will depend on hardware compatibility and developer adoption in the coming months.
