Ms.com – Morgan Stanley Investment Bank

Ms.comAs one of the largest investment banks in the United States, Morgan Stanley presents the complete catalogue of products and services in this one-size-fits all site where the needs and interests of existing and prospective clients alongside that of individuals interested in researching careers and investors are catered for. The site is very nice in its design and presents a variety of appealing features, like the news section, where users can read informative and opinion articles, activity reports from domestic and international locations, and also listen to podcasts.

While it is clear that the company relies heavily on financial advisors to help customers find a product that fits the needs of individual or institutional clients, it is also true that it would be very convenient, especially from a usability point of view, to present the client with flexible search capabilities, like a simple orientation form to help them get some help in finding a product that best suits their needs based on asset value or goal of the investment. Ms.com

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