Advertising is all about twisting the consumer’s will in favor of a certain product or brand. The challenge for advertisers is to find a way to do it without disturbing those who may become clients sooner or later. Mginger.com is an Indian website that found that good way (maybe the best one) without being invasive.
Mginger’s service is simple enough. Users who are willing to accept advertisements on their mobile phones of whatever products they are interested in, subscribe to the site and create a profile with information such as their age, sex and location. The companies, then, can use that database of registered clients who are willing to receive advertisements about these things that they find interesting.
Why would users offer their details for companies to try and convince them to buy something? Money is a good reason, isn’t it? Mginger.com pays subscribed users for reading these ads. The advantage for users is that they will get paid for doing so, and the advantage for companies is that they’ll be offering their products or services straight to the ones who are really interested in them.
In this way, advertisers will save themselves from the usual uncertainty of who ends up receiving their messages when using other media such as TV, Radio or even newspapers and magazines.
And Mginger.com offers even more to its users, namely daily deals with very high discounts on different products. This works in exactly the same way as other Internet-based companies such as Groupon.com, which use the power of buying in big groups to lower the prices for products. At Mginger, you can pay for these deals with cash or credit card, and you will have them delivered to your home.
mGinger.com In Their Own Words
Mginger is a service providing targeted advertisements on mobile phones. The advertisements are targeted on a consumer base who have opted-in to this service.
Why mGinger.com It Might Be A Killer
The site gives a service in which respect for the consumer is the main concept, something which is often not taken into account.
Some Questions About mGinger.com
How many deals are offered per day? How many should be offered for the service to really take off?
