This is a niche e-commerce site focused on old-style reproduction home hardware and tableware. It is very well defined and easy to navigate.
They have about 10,000 different cabinet knobs – from alligators to zebras.
LookInTheAttic.com In Their Own Words
LookInTheAttic & Company, inc. is a purveyor and wholesaler of period style home hardware and home decor. With a strong reputation and emphasis for quality products and professional support, LookInTheAttic & Company has developed into one of the largest online retailers of vintage reproduction hardware and period style glassware. LookInTheAttic was ranked among the Top 10 Business Moves of 2006 by the Ann Arbor News.
Why LookInTheAttic.com It Might Be A Killer
There are some larger players in this field – (VanDykes, Bob Vila) – but it looks like this e-commerce site could be a major player sometime soon. 
