Killer Cotton bills itself as an independent retail search service. This indie-friendly site provides info about smaller, niche businesses by compiling hundreds upon thousands of user reviews and profiles.
You, the consumer, suggest sites to add to the database, you rate listings, you submit reviews. All sites start out with an even 50 rating, thereby assuring Killer Cotton’s neutrality. Ratings are purely influenced by user reviews—Cotton is all about giving power to the people. Search for items by style—try some earthy sandals, or collegiate sweater vest; by special interest: activist, art friendly, duct tape even; by price, and finally by type. The service is free to retailers and consumers alike.
KillerCotton.com In Their Own Words
“Killer Cotton is a free service that tracks down the best independent, underground, and hard-to-find retailers on the web, then publishes them right here for all the world to see. We are driven to connect deserving grass roots retailers with discerning online shoppers just like you. That’s what we’re passionate about. That’s all we do.
Why KillerCotton.com It Might Be A Killer
What’s more, unlike other online reviewers who spoon feed you whatever they want, or make sellers pay for coverage, we put the power back in your hands. With our fully interactive database, you suggest the sites to list. You rate current listings in the areas of web design, product quality, and service. It’s just that simple.”
Some Questions About KillerCotton.com
The site definitely has a niche appeal. It’s bound to attract alternative life stylers as well as collegiate types who champion people’s rights. The ratings are clear to see and reviews are simple, getting straight to the point.
Updates
How do Cotton’s reviews compare to other similar sites? Will they make the reviews/scores more legible, bolder, so it’s easier to read? How large an audience can Cotton muster? 
