Kelkoo was founded in 2000 and within 2 years of launching it became Europe’s largest e-commerce website after Amazon and EBay and the largest e-commerce advertising platform both in the UK and Europe. According to Hitwise, an online competitive intelligence service, Kelkoo is the UK’s favorite shopping comparison site.
In 2004 it was acquired by Yahoo! Inc and is now a wholly owned subsidiary. Kelkoo is a one-stop shopping service, which helps shoppers to find, research, and buy products online. The site provides shoppers with essential tools to compare prices and product features in seconds. Kelkoo users can save on over 2 million products which include major brand names like Apple, Aston Martin, Black & Decker, Bosch, Calvin Klein, Dell, Fuji, GHD, Gucci, HP, Nike, Nokia, Smeg, and Sony. 
