The Problem with Team Email
In an era where customer communication tools seem to be getting increasingly complex and expensive, Good Enough LLC has taken a refreshingly different approach with their latest product, Jelly – a streamlined shared inbox solution designed specifically for small teams.
Born from Real Experience
The genesis of Jelly speaks to a common frustration many small businesses face. As Good Enough’s own portfolio of successful products grew – including Album Whale, Letterbird, Yay.Boo!, and the popular blogging platform Pika – their team of six found themselves drowning in a sea of customer emails. Their makeshift solution of sharing a Fastmail login wasn’t cutting it anymore.
Common Pain Points
“We were constantly marking emails as unread out of uncertainty,” says the team. “Who was answering what? Did someone already see this? Are we stepping on each other’s toes with replies?” These pain points will sound familiar to many small businesses managing shared communication.
A Gap in the Market
When searching for a solution, the team discovered that existing tools were either overly complex or prohibitively expensive for small teams. Most platforms came bundled with features like knowledge bases, chatbots, and AI integrations – far more than what many small businesses actually need.
The Simple Solution
This realization led to the development of Jelly, which launched in early 2024. The product embodies the team’s philosophy that sometimes, “good enough” is actually better than over-engineered. Jelly strips away the complexity and focuses on what small teams really need: a simple, efficient way to manage email together.
Inspiration and Approach
The approach mirrors that of Panic, a software company Good Enough draws inspiration from. Like Panic’s focused suite of utility applications, Good Enough believes in building targeted solutions for specific problems rather than creating all-encompassing platforms.
The Team Behind Jelly
Good Enough LLC itself operates as a collective, with founders Barry, Cade, James, Matthew, Patrick, and Shawn working remotely. Their development process, which they call “Bad Ideas,” involves generating numerous concepts until something valuable emerges. This approach has already yielded several successful products, and Jelly represents their latest innovation.
Looking to the Future
Looking ahead, the team aims to help thousands of small businesses find peace with team email while continuing to innovate and develop new products. Their focus remains on serving smaller businesses, teams, organizations, communities, and groups who need practical, affordable solutions.
A Fresh Take on Team Communication
For small teams tired of complex help desk solutions or struggling with shared login workarounds, Jelly offers a breath of fresh air – a simple, focused tool that does exactly what it needs to do, nothing more and nothing less.
