Groceryshopping.net (GSN), a website whose purpose is exactly what you can discern from its url, has recently launched a new site feature that allows consumers to personalize their online shopping experience, and in turn, allow retailers and brands to tap into the needs and desires of their prime customers.
On the consumer end of things, you can build your grocery list online and search for products to see if your local grocery store has them in stock. Don’t know what to cook? Browse recipes and add the ingredients to your cart by clicking on them. On the other end, retailers and brands may access customer input in order to more effectively market their item. This is done by providing retailers with proprietary software which lets them jazz up their store websites; retailers can advertise web specials, better describe products with photos, offer manufacturer’s coupons, etc. In addition, brands can capitalize upon consumer needs and target their prime demographic by using GSN’s software; for example, if a customer specifies on his or her profile that they require Atkins-approved products, the manufacturer of such a product will be notified. Brands can also cross-advertise by suggesting related products, and place banners on grocery websites.
Groceryshopping.net In Their Own Words
“The stated goal of GSN is to serve the consumer by making it easier to shop their favorite grocery store and, at the same time, helping them save time and money as they plan their weekly purchases. GSN does this by providing retailers with a suite of proprietary software products that integrates shopping list building with relevant content that allows consumers to seamlessly shop their store, review all items on sale, access and save recipes for the items they plan to purchase, and utilize the many discount offers made available by brand manufacturers. The result is that consumers plan their shopping trip better, take advantage of more discounts, and are more loyal to a single store. This means a higher ring for grocery stores that employ the GSN system, increased savings for consumers using the GSN powered retail site, and targeted advertising messages for brands”.
Why Groceryshopping.net It Might Be A Killer
GSN does have some good marketing strategies. By integrating the demands of the consumer with retailers and brands’ desire to expand, GSN definitely taps into a potentially profitable triad. For retailers and brands especially, GSN could be a good way of targeting the desired demographic for maximum revenue with minimum difficulty.
Some Questions About Groceryshopping.net
Though the site’s idea of connecting consumers, manufacturers, and retailers to make the grocery shopping experience more efficient and profitable for all parties involved is a good one, only time will tell how many people will actually use this type of service. How many people actually do their shopping online? What would make anyone think that GSN’s services would actually expedite the shopping experience; why wouldn’t someone just go to the grocery store armed with their regular grocery list and coupons? Where on this site could someone find what grocery stores are already using GSN software? What about smaller mom-and-pop stores that don’t maintain a website; is there a feature of the site which allows these establishments to list their inventory without having to actually create a webpage? It seems that GSN has the right idea, but perhaps they’re just tapping into the wrong market. 
