If you haven’t heard about it, GeoSigns was the little company that could and failed phenomenally. Based in a Guelph, a small town outside of Toronto, Canada, GeoSigns had made it big by taking advantage of a loophole in Google’s advertising model, namely keyword-targeted ads.
Basically, GeoSigns bought out Google keywords and made their own dummy sites. Anybody clicking on the link would make money for the keyword holder. It’s a cottage industy called search arbitrage, and GeoSigns was so successful at it that it received a record $160 million in VC funding. And then Google put a stop to it, and suddenly it was all over. The site is currently down.
GeoSign.com In Their Own Words
“Provides geographic data for franchises and yellow-pages listed companies”
Why GeoSign.com It Might Be A Killer
GeoSign was a good idea. It turned out millions of dollars of profit on a simple idea, namely a Google loophole.
Some Questions About GeoSign.com
How did Geosign get so much funding for an arbitrage scheme? How did they manage to stay in play so long.
