Consumer brands spend tens of thousands of dollars annually on video production—often without seeing a significant return on investment. The challenge is clear: content needs to be created quickly, tested efficiently, and optimized for results. That’s where Epicly AI comes in.
Empowering Businesses with AI-Driven Video Marketing
Founded in 2025, Epicly AI is a cutting-edge B2B SaaS company headquartered in Middletown, CT. The startup was co-founded by Paul Melluzzo (CEO) and Torrey Benane (CCO), both seasoned digital content professionals who saw firsthand how traditional content production was becoming too costly and inefficient for growing brands.
Epicly’s mission is simple: to put the power of a creative agency into every growing brand’s hands. By leveraging AI, the platform enables businesses to generate ad campaigns at unparalleled speeds with an intuitive, all-in-one tool. This allows brands to test and refine their marketing efforts without the hefty price tag or long turnaround times of traditional video production.
From Idea to Innovation: The Epicly AI Journey
The vision for Epicly AI was born in 2024, when Melluzzo and Benane noticed a shift in marketing trends. Budgets were shrinking, yet the demand for content was skyrocketing. Businesses needed a smarter, faster way to produce high-quality video ads that actually drove ROI.
Working nights and weekends while still producing digital content for clients, the co-founders built Epicly AI from the ground up. Their goal was to automate the video marketing process—allowing brands to create, test, and optimize campaigns with minimal effort and maximum impact.
Making Waves in the Startup Ecosystem
Epicly AI officially launched its public beta on January 7, 2025, incorporating valuable user feedback to refine its features. The startup’s innovative approach quickly gained attention, earning them a spot in LAUNCH.co’s Founder’s University this spring—a testament to their potential to disrupt the industry.
A Future Inspired by Webflow
When asked about a company they admire, the Epicly AI team points to Webflow. Like Webflow revolutionized website creation, Epicly aims to democratize video marketing. The startup looks up to Webflow’s ability to balance education with brand personality—an approach they strive to emulate in their own platform.
The Vision
Looking ahead, Epicly AI envisions a future where businesses worldwide can create, test, and refine video ads with full automation. By analyzing user activity, ad intent, and target market segments, the platform will provide AI-powered insights and recommendations—helping brands maximize their return on investment without the guesswork.
Conclusion
Epicly AI is not just another marketing tool—it’s a game-changer for businesses looking to scale their video marketing efforts. With an ambitious roadmap and a clear vision, the startup is well on its way to redefining how brands approach digital advertising.
For more information, visit Epicly AI.
