If approached correctly, the Social Web can make an unlimited amount of good. This site is a very clear example of that.
Named Endorse For A Cause, it will let you shop online at your favorite retailers, and support any charity that you wish to endorse at the very same time.
It is all done in a very clever way: you visit the Endorse For A Cause website and proceed to shop at your favourite retailer through it. That is, you don’t visit your favorite store directly. You do the shopping through the Endorse For A Cause website, and you are told exactly which percentage of your purchase will be donated to your favorite charity – you pick it from a list yourself. This list includes The Humane Society of the US, The American Cancer Society and The American Red Cross among many others.
On the whole, the Endorse For A Cause website will let you contribute to the betterment of the world we all live in without having to modify your daily activities significantly. It is a great way to give back, and I think those who have always wanted to help and didn’t know how to do it (or didn’t have the time) will really like it.
EndorseForACause.com In Their Own Words
“Select a Cause and Make a Difference.”
Why EndorseForACause.com It Might Be A Killer
It is great because it lets even busy people support a charity actively.
Some Questions About EndorseForACause.com
How often are new charities added to the list of supported ones? Can you suggest charities yourself? 
