Elena Grigorian has recently taken on the role of CEO at My.Games, after the departure of previous CEO Vladimir Nikolsky in September. Originally a Russian gaming firm, My.Games relocated to Amsterdam following its acquisition by Leta Capital’s managing director, Alex Chachava, amid the ongoing conflict in Ukraine. The part of the company that remained in Russia, including the Warface property, was renamed Astrum Entertainment. Elena Grigorian brings a wealth of experience to her new position, having previously served as Deputy CEO of My.Games where she played a crucial role in developing the company’s international presence. As CEO, Grigorian will focus on expanding My.Games’ global reach, with an emphasis on reinforcing its market position in North America and Europe, while continuing to explore opportunities for growth and partnerships in emerging markets.
Grigorian’s Rise Through the Ranks
Now boasting over 1,500 employees, the new My.Games maintains much of its original structure. Grigorian has been involved in the company since it began and has held positions such as chief marketing officer. She has more than 20 years of experience in the gaming industry, including an eight-year stint in a key role at Disney. Under her leadership, My.Games has achieved remarkable growth and success in the gaming industry. Grigorian’s extensive experience and strategic vision have played a crucial role in establishing the company as a major player in the global market.
Impressive Success Under Grigorian’s Leadership
Under Grigorian’s guidance, My.Games has successfully launched 70 games, seen a 14-fold increase in the effectiveness of marketing investments, and experienced a four-fold growth in overall business. Grigorian’s strategic approach has greatly contributed to the company’s expansion into new markets and the enhancement of its competitive edge within the gaming industry. The remarkable milestones achieved thus far can be credited to her vision, determination, and willingness to adapt to the constantly evolving dynamics of the global gaming market.
An Expanding Global Presence
My.Games has recently opened offices in the UAE, Serbia, Georgia, and Armenia, and has introduced new titles such as War Robots: Frontiers, Little Big Robots, and Hawked. This global expansion demonstrates the gaming company’s continuous dedication to breaking into new markets and bringing fresh gaming experiences to players worldwide. As My.Games continues to grow its diverse portfolio of titles, these new offices will play a crucial role in further strengthening the company’s international presence and engaging with various gaming communities.
Popular Games in the My.Games Portfolio
Popular existing games consist of Rush Royale, War Robots, Hustle Castle, Left to Survive, and Grand Hotel Mania. These exciting games provide various levels of challenges, genres, and in-depth storylines that cater to different players’ preferences. Engaging gameplay, stunning visuals, and unique features contribute to their widespread popularity among mobile gaming enthusiasts.
Revenue and Players in Numbers
Notably, Rush Royale has garnered over 63 million installs, generating $230 million in revenue, while War Robots has more than 250 million registered players and lifetime gross revenue exceeding $750 million. These impressive numbers showcase the growing popularity and success of these games among the gaming community. The engaging gameplay, combined with regular updates and support from the developers, keep players coming back and contributing to the substantial revenue figures.
Grigorian’s Vision for the Future of My.Games
In her new role as CEO, Grigorian plans to focus on aligning strategies with her team and propelling further growth for My.Games. Under her leadership, Grigorian aims to foster a collaborative environment that emphasizes innovation and sustainable development within the company. By prioritizing these key areas, My.Games anticipates continued expansion and heightened success in the ever-evolving gaming industry.
The Key to My.Games’ Success
She attributes the company’s success to its talented workforce and effective strategic marketing, which has substantially grown their business over time. Furthermore, the dedication and commitment of the team have played a vital role in not just meeting but exceeding customer expectations, leading to a loyal customer base. This combination of talent, strategy, and customer satisfaction has ultimately positioned the company as a leader within their industry.
FAQ Section
Who is the new CEO of My.Games?
Elena Grigorian is the new CEO of My.Games, taking over the role after the departure of previous CEO Vladimir Nikolsky in September.
What is Elena Grigorian’s background?
Elena Grigorian has over 20 years of experience in the gaming industry, having previously served as Deputy CEO of My.Games and holding key roles at Disney.
What are My.Games’ main objectives under Grigorian’s leadership?
Grigorian aims to expand My.Games’ global reach, reinforce its market position in North America and Europe, and explore growth opportunities in emerging markets.
Which popular games are in My.Games’ portfolio?
Popular games in My.Games’ portfolio include Rush Royale, War Robots, Hustle Castle, Left to Survive, and Grand Hotel Mania.
What are some of the company’s recent accomplishments?
Under Grigorian’s guidance, My.Games successfully launched 70 games, increased marketing investment effectiveness by 14-fold, and saw a four-fold growth in overall business.
What are some of the company’s recent expansions?
My.Games has opened offices in the UAE, Serbia, Georgia, and Armenia and introduced new game titles such as War Robots: Frontiers, Little Big Robots, and Hawked.
What are the impressive revenue numbers for popular games like Rush Royale and War Robots?
Rush Royale has garnered over 63 million installs, generating $230 million in revenue, while War Robots has more than 250 million registered players with lifetime gross revenue exceeding $750 million.
What is Grigorian’s vision for the future of My.Games?
Grigorian’s vision for the future of My. Games involve aligning strategies with her team, fostering a collaborative environment, emphasizing innovation and sustainable development, and propelling further growth for the company.
What factors contribute to My.Games success?
My.Games success can be attributed to its talented workforce, effective strategic marketing, dedication and commitment to meeting and exceeding customer expectations, and building a loyal customer base.
Featured Image Credit: Graphic from My.Games; Thank you!
