Effcu.org stands for the Eastern Financial Florida Credit Union.
Basically, what they do is give common people the chance to see their money grow by providing investments services. When we think of investing money we are thinking of earning money for our future, probably for our retirement or real estate. For this reason, they have developed many investments options and plans, like: retirement planning, paying for college, planning your estate, etc. They also offer diverse loans, as well as leases. Some of them include: equipment financing, commercial mortgage, working capital loans, and more. In addition, they provide saving and checking options, like: free checking, high yield checking account, regular savings, etc. At the web site you will see four main sections: rates, company profile, employment, and contact information. Moreover, there are diverse links on a bar on the left side, containing both, personal and business finance. If you’ve started thinking of your future already, take a look at their site and check their investment options. 
