This website belongs to Fairfield Research, Inc. It has been actively studying media as it impacts the US consumer.
Starting with magazines, books, television, VCRs and the pre-recorded video market, it has tracked and trended the impact of the entire forms of media and its adoption by consumers in the United States. Fairfield maintains and continues to build its database of consumer information on PC’s, Video Games, PPV TB, Magazines, PDA’s, Radio, Trade Publications, On-line/Internet, books, Newspapers, Digital Book readers, iPods, and MP3 players, and how each is used by the consumers. It is a full-service market research firm that performs custom studies for clients as well as providing white paper reports and circulars on various media markets. They provide media executive with research tools that determine advertising return on investment; profile readers’ and their buying power; prioritize cover concepts and editorial content; measure web-site advertising values; and much more. 
