Cellware is a mobile social network that encourages users to create new mobile contents: ringtones, games, wallpapers, videos, apps, etc. and upload it to the web in order to share it with other community members, who can download this stuff for free.
The good thing about the site is that users who’ve uploaded stuff get paid for their content based on how many downloads they get, as the site shares ad revenue with its regular submitters. The idea is to encourage users to refer other users and thus exponentially increase the size of the social network. Referrals and other such traditional marketing tools earn points for users that can later be redeemed for money. In order to redeem the content earnings, users must accumulate a monthly minimum of points worth $50, but if they don’t reach that sum they can accumulate it for the next month until they finally reach that minimum.
Cellware.com In Their Own Words
“Cellware is a Mobile Social Network site with the largest selection of content for your phone on the net. Joining our community is totally FREE. You can keep in touch with your friends and send them the latest ringtones, videos, images, games and applications for FREE. Best of all, you can create your media using the cutting edge tools that we offer within our site. Share your creations with friends or share them with the world and earn CASH. Here at Cellware we share our revenue with our community members. Where else can you make friends, get content, and earn cash?!?!”
Why Cellware.com It Might Be A Killer
Cellware.com really has a killer combination: social networking + mobile contents + cash are almost unbeatable. After all, almost everybody belongs to some social network, basically everybody owns a mobile phone and everyone needs cash, so the prospect of having everything in one place is always a good argument as to why this site might become a killer startup.
Some Questions About Cellware.com
The page pays its users by splitting the total of ad revenue by percentages, which means that users that upload most stuff will get a more generous slice of the revenues. But since in order to get revenues you need to sum up points, the value of those points is relative (it changes every month, depending on how much ads the site has managed to secure for that particular month), so regular users will get paid well one month if the company is going well, and get little money if the company is going bad, regardless of the quality of the submitted content. This lack of stability will probably shoo away the most professional and creative submitters, as there is no guarantee that their stuff will be adequately paid for. Will the people at Cellware.com think of providing a more stable revenue base for their regular submitters? 
