Applications for capturing the feedback of consumers and using it in order to start providing a superior service come in all shapes and colors. There’s buttons that let consumers provide their timely feedback (like the one which is made available by Naventa), there’s surveys to be filled in exchange for rewards and even money (like the ones offered by Toluna), and there’s also services like the ones being provided by Call Mom.
Call Mom is a feedback collection platform that lets companies know what consumers think in real time. This is done by letting consumers text message retailers directly. If they think the prices that are being charged are outrageous, then they can let the ones who set them know about it on the spot. A SMS is all it will take.
So, by using Call Mom retailers are effectively opening up a direct communication channel with their every customer. And this is great for them in more ways than one, as not only are they listening to what their punter have to say, they are also giving consumers the impression that they care about what they think, and that they are willing to act on that feedback.
Moreover, consumers can use Call Mom to find bargains. By sending out a SMS with what they want to buy, Call Mom is getting back to them with the best places to shop close to wherever they are.
CallMom.net In Their Own Words
Wow-like attention from your favorite brands.
Some Questions About CallMom.net
How worldwide can this service eventually become? 
