BookOfMatchesinc.com is a free dating service targeted for heterosexual adults mainly of English-speaking countries.
In order to get their profile posted, users have to sign up as members, upload their picture and answer a questionnaire about preferences, likes and hopes, which gets posted in their profile, together with other personal information they care to publish. Browsing profiles is free and allowed for non-registered members, and as per what can be seen by looking around, the people who are subscribing to BookOfMatchesinc.com are real people in their 30 and 40’s with real snapshots (no ubersexy poses, thank god). Registered members get standard dating service features like a buddy list and IM. What makes this service cool is that you can search for profiles in the US, UK and Canada’s largest cities, so you’ll avoid starting a long chat/relationship with someone you’ll never get to meet because s/he lives in the other side of the country. 
