Apartmenttherapy is a daily blog hosted by a main editor and supported by the contributions of readers along with a small team of reporters, some of whom are photographers as well. The site connects people to the resources they need to redecorate their home, while reducing their reliance on stuff.
Apartmenttherapy is a community hub that provides: news (of what is going on in the home design world – ie. CNN), reviews (of stores, services and products – ie. Zagat), inspiration (opinions and essays – ie. Martha Stewart), interactive community, house tours, daily questions answered, open threads, free classifieds, weekly surveys,monthly contests. The site also has it’s own store where you can find clothing, artwork, books and housewares.
Apartmenttherapy.com In Their Own Words
“Apartment Therapy was started in 2004. We set out to help folks make their apartments beautiful, healthy and organized and along the way we got the idea of opening a store in which we could stock some of the hard to find tools and items that we love and use. Mission… Helping people to make their apartments better places to live. What We Believe: A calm, healthy, beautiful home is a necessary foundation for happiness and success in the world. Creating this home doesn’t require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it. The basic elements of good home design can be learned and achieved by all. Simplicity and luxury are not mutually exclusive.”
Why Apartmenttherapy.com It Might Be A Killer
ApartmentTherapy provides all the décor magazine style content plus some extra interesting features. People can ask questions, post their comments and advertise stuff for sale. Listings of the best home products and services provide a useful guide for re-decorating needs.
Some Questions About Apartmenttherapy.com
Will they improve the navigation and structure of the site? Will they make a more user-friendly site? 
