For folks who would like to buy Adidas merchandise online, Adidas.co.uk offers their standard lines as well as customization options. The Create Your Own, mi Adidas section of the website allows users to do just that – create their own pair of Adidas shoes. Other sections of the Adidas.co.uk shop include Adidas by Stella McCartney, London 2012, men, women, kids, as well as Adidas merchandise divided by sport. The company offers shoes, clothing and accessories for basketball, football, rugby, running, swimming, tennis, training and other sports
The London 2012 collection featured on Adidas.co.uk features clothing specifically designed for the upcoming London 2012 Olympic and Paralympic Games during the Summer in 2012. The London 2012 collection from Adidas includes Men’s and Women’s Ambassador pants and hoodies as well as cycling tops, shorts and jackets. All prices on the Adidas.co.uk site are listed in British Pounds as it is a United Kingdom site; however users may change the currency by selecting a different country. Once another country is selected, the currency show on the Adidas website will automatically change.
Another new line from Adidas features on the UK site is the Star Wars Collection. It includes the Men’s Stan Smith – Darth Vader, the Men’s Star Wars Samba – Bobsleigh, and Men’s Star Wars HOTH shoes as well as a selection of Star Wars sweatshirts, long sleeve tee shirts, hoodies, flight jackets, track tops, vests, jerseys, and tee shirts with Men’s Star Wars beanies and caps also available.
The Adidas SLVR collection, which features black, grey and silver merchandise with a post-apocalyptic feel, is also available from the Adidas.co.uk website, which offers a video marketing the SLVR line. 
