You’ve already got high quality content, keyword rich content, and educational content and you’re thinking, “hmm, what else could help me SEO- wise?”
Use WordPress. That’s right, this free content management tool is another powerful tool that all bloggers and even small businesses should be using. Why?
WordPress has built into its architecture elements that search engines prioritize when determining search results. Not only that, you can tweak WordPress in your favor. Bloggers and small businesses are at a significant advantage if they use WordPress because the way the search engines prioritize search results.
Lets look at 4 SEO tips for WordPress you can use to optimize SEO on your WordPress website or blog.
Title And Description
Like any typical blogging software, WordPress makes the HTML element of your title available at the top of your browser. Typically, this title is the same as the title of your blog post or the headline although you’ll want to change this.
While your title may attract readers already aware of your site, it may not attract those doing a searches online. With this plugin, you can instantly change your title or description to include items that search engines are more likely to pick up on.
Photos And Images
If you’re using photos or images, which I recommend, then you’ve probably noticed that WordPress offers you the chance to fill in other fields. The alternate description field and title are two simple fields that you should be filling in because they too are mined by search engine results. Remember to use keywords related to your post in these fields because the more information related to keywords you are inputing into WordPress fields, the better.
Photos and images should also be the types of images that you want to be associated directly with your article instead of simply acting as filler. When someone recommends, shares, or reTweets your post, remember that these are the images that may be included.
The Description
Athough it doesn’t show up on the page itself, the description in WordPress is the HTML element that is important for search engine results. This text that describes what your post is about is connected to the content of your post and therefore can come up in search results.
Again, remember that keywords in your description are essential for the best search results.
Your URL
Remember that this permalink of the post can be changed within WordPress. Typically, WordPress generates a kind of URL that isn’t very useful when it comes to searches. This is because it includes numerical data that isn’t typically part of a user’s search. Don’t worry, because you can alter this in just a few simple clicks.
First, go into “settings” and then go to “permalinks.” Here you can edit your URL so that the name of your particular post is included making it more easily available to users upon search.
This should then tell WordPress that each time you generate a post, your URL (permalink) will be created from your headline. Sometimes, you may even need to edit these depending on what you feel are the best searchable words or keywords. Keep this in mind each time you create a new post.
If you start with just these four items in WordPress, you’re well on your way to creating content rich posts more readily available when users and customers search for the content you’re already generating. So, remember to take a few extra minutes to make these adjustments and you’ll surely optimize your site for more viewing pleasure and most importantly, more customers!
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