Buying video advertising on the YuMe network offers advertisers an experience similar to that of buying ads on television, where they can choose the content and resulting demographic for their ads. Up until now, this was a huge problem, as advertisers were limited to purchasing “run of site” campaigns, meaning their advertising can appear randomly alongside any video of any subject.
With YuMe, advertisers can now successfully catalog and track content so that ads for women’s cosmetics will appear next to a site for women and viewed by mostly women. YouMe does this through its trademarked sensor technology that matches the online video content with customizable channels. Needless to say, this service is innovative, smart and highly desired. They are privately financed and only seem to be growing.
YuMeNetworks.com In Their Own Words
YuMe is the first dedicated broadband video advertising network built from the ground up that offers a brand safe advertising experience that can be delivered to any device – PC, TV, mobile and more – whether streamed or downloaded.
YuMe co–founders Jayant Kadambi and Ayyappan Sankaran realized early on that a strong broadband and IP–based video ad monetization infrastructure did not exist. Whereas today’s video advertising solutions are incremental modifications of existing text and banner networks, Ayyappan and Jayant recognized that video is fundamentally different and in order to properly monetize, transport, traffic and reliably report against video, a new type of advertising network was necessary.
Web advertising has evolved from text, to display and now to video. YuMe is the only ad network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms – web, downloads, mobile and IPTV.
Why YuMeNetworks.com It Might Be A Killer
Online video advertising is exploding in popularity, but often times is not effective or efficient. YouMe has set the standard for how to monetize this genre and ensure its value by tracking and monitoring its progress and showing it in relevant online locaitons. They started with more than $7 million in venture funding. If I had a product to sell online, this is the company I would use to advertise. Period.
Some Questions About YuMeNetworks.com
Why would anyone not use this service? Since they seem to be on the cutting edge, what other innovations are they working on? How much of the advertising market do they serve? Have online videos proven profitable — can companies point to a market increase in use of a product after targeted advertising? 
