Wraply can accurately be termed a platform for the collective buying of gifts. Anyone can create a gift page and then invite as many people as he wishes in order to make a single purchase for a relative, a friend, a colleague…
The creation of the gift page is made possible by copying and pasting the URL of the actual gift that you intend to buy.
Upon doing so, the page will become instantly generated, and any person that you send an invitation to will be able to see it.
He or she will be allowed to donate the amount that is within his/her means by credit/debit card or by PayPal. And once the process is complete, you (as the gift organizer) will be capable of purchasing the gift using the funds that have been collected.
A system like this one greatly benefits everybody as gift organizers can manage contributions in a unified way while the ones who are contributing have an unequivocal idea how much money is still needed to buy a gift. And retailers are also benefited by it all since they gain a new sales channel.
Wraply.com In Their Own Words
“Wraply gets friends together to give the perfect gift.”
Why Wraply.com It Might Be A Killer
It turns a process which takes a lot of time and effort such as collective gift buying into a process that is truly agile.
Some Questions About Wraply.com
Can you buy just anything like this? 
