Wikivorce is a social networking site for people going through divorce. The UK site was launched in March 2007, with further launches (Australia and the US) planned for Q1 2008.
Key features include: divorce forum, chat, divorce blogs, Step By Step divorce guide, downloadable court forms/documents and a divorce services directory.
Why Wikivorce.com It Might Be A Killer
1) Need: People facing divorce have a great need for information/support. When people find the site, they use it for the duration (up to 2 years) of the divorce process. Wikivorce averages 10 minutes and 25 page views per visit.
2) Money: There is money in divorce. A typical divorce can cost 5000 to 10000 pounds in legal fees. Members of Wikivorce could easily save 50% to 80% of these costs. Revenues will come from highly targetted advertising (high CPC), plus sales of DIY divorce packages.
3) Lawyers need to find clients: Lawyers struggle to attract online traffic to their own websites. Wikivorce can introduce clients to lawyers. The value of each client introduced is very considerable.
4) Low cost base: Wikivorce is highly automated. Content is largely user generated. Team size is less than 1/10th of rival operations.
