UK based Wanobe is a social network for baby boomers. Their content is focused mainly on editorial articles.
Topics are categorized under health, work, relationships, lifestyle, staying alert, and being Wanobian. This last section contains a marketplace where fellow Wanobians can buy and sell their goods. The site’s got plenty of vivid colors to keep readers on their toes. Articles can be easily browsed from the site’s side bar, while the top contains the main categories. Readers can leave comments, but not much else. Clicking on a commenter’s name brings up Outlook, however, finding an actual profile or even other site users is difficult, to say the least. Wanobe’s also got a partnership with Diino, the online storage service; Wanobians are given 2 Gigs of storage space(called a LifeBANK) for their photos, music, documents, and videos.
Wanobe.com In Their Own Words
“I, and my team, have created Wanobe (pronounced as ‘Wun-oh-bee’) to reach out to the over-50 men and women who share our passion for life. We want to fill the site with pertinent information that motivates and inspires each of us to live extraordinary lives and not settle into ruts.
Does that mean we are going to also deliver marketing messages targeted at the various 50+ populations? Yes, for the simple reason that we believe by promoting a positive, vibrant image of people over 50, we can add value to our lives by encouraging tailored products and services matching our needs, at home, on holiday, or in the workplace.”
Why Wanobe.com It Might Be A Killer
Wanobe brings a breadth of relevant and interesting content to the over 5o marketplace. Their site gives you information on all sorts of subjects ranging from technology to the bedroom. They are tailored to meet the needs of the older generation, which is the largest growing market amongst industrialized countries.
Some Questions About Wanobe.com
The site has many interesting articles, but where are the networking features? It would behoove of Wanobe to add more ways to communicate and get in touch. 
